**Live event held at the Players Theatre in New York City**
Back Stage at the SAG Foundation - Net Gain: Creating, Marketing and Building an Audience for New Media
Tuesday, August 3 | 7:00-9:00 pm (EST)
Join Back Stage at the SAG Foundation and help us kick-off the first joint seminar in New York City! Learn how to use new media to take your creative ideas to the next level. Panelists will talk about industry trends, building an audience for your content, marketing your idea and how to get involved in the new media community on the east coast.
Panel Includes: Rob Barnett (Founder/CEO, My Damn Channel), Michael Buckley (Host/Writer/Producer, What the Buck Show), Wilson Cleveland (SVP & Director, CJP Digital Media), Eric Mortensen (Director of Content, Blip.TV), Vanessa Pappas (Director of Audience & Strategic Partnerships, Next New Networks)
Panel moderated by Joshua Cohen, Founder & CIO of Tubefilter
About our Panelists
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Rob Barnett, Founder/CEO, My Damn Channel
My Damn Channel is an entertainment studio and new media platform run by Founder and CEO, Rob Barnett. Rob was a production and a programming exec at MTV and VH1 for more than 11 years. He served tours of duty in Rock Radio in Boston, Dallas, and Los Angeles and was President of Programming for CBS Radio. Rob Barnett has produced radio, television, film, and new media with hundreds of diverse communicators including President Bill Clinton, Mick Jagger, Martin Scorsese, Jimmy Kimmel, Adam Carolla, Oprah Winfrey, and Johnny Rotten.
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Michael Buckley, Host/Writer/Producer, What the Buck Show
Michael Buckley is the host/writer/producer of the What the Buck Show. Whether accusing Demi and Selena of hacking Miley’s iPhone or telling Madonna to pluck her daughters eyebrow, he is not afraid to tell stars to go Buck themselves. He also does a great Terri Seymour impression, knows how to fix American Idol and likes to show his naked knees! Do you love it? He hates most entertainment news shows too! He hosted Minisode Maniac for Sony Pictures Television and does live shows twice a week on BlogTV.
In 2007, he won the YouTube award for Best Commentary. In 2008, he was one of the NewTeeVee Breakout Stars of the Year. In December of 2008, he was featured on the front page of the New York Times and- made several TV appearances to discuss his success and the YouTube Partnership Program. He has appeared on CNN, CBS, NBC, ABC, Fox, FoxNews, the CW, BloombergTV, and E! In March of 2010, he began a new series Dear Buck where he tries to give advice to his viewers!
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Wilson Cleveland, SVP & Director, CJP Digital Media
Wilson Cleveland is an award-winning actor/producer/writer/manager/marketer and founder of CJP Digital Media, the branded entertainment unit of CJP Communications that produces and promotes original web series as marketing vehicles. He is the executive producer and star of the Streamy-nominated comedy, The Temp Life, the web's first and longest-running brand-sponsored series which he created for Spherion Staffing in 2006. Most-recently Wilson played opposite The Guild's Felicia Day, Milo Ventimiglia and Shannen Doherty in the comedy web series The Webventures of Justin & Alden, which he produced with his Temp Life co-stars Sandeep Parikh and Illeana Douglas for Trident Layers®. This fall, Wilson appears opposite Patricia Heaton, Craig Bierko and Justine Bateman in the third season of Douglas' multi-Streamy and Webby award-winning IKEA-sponsored web comedy Easy to Assemble for which he manages marketing and distribution.
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Eric Mortensen, Director of Content, Blip.tv
Eric Mortensen is the Director of Content at Blip.tv, where he oversees interaction with web series producers and management and distribution of Blip.tv's content library. As a founder of the pioneering social bookmarking site, linkfilter.net, launched in 2000, a prolific blogger and the co-founder of Digital Dissonance BBS, a digital music collaboration created in 1994 and pre-dating the commercial Internet--Mortensen is a respected new media expert with more than fifteen years of experience in art, technology and digital media.
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Vanessa Pappas, Director of Audience & Strategic Partnership, Next New Networks
Vanessa Pappas is Director of Audience & Strategic Partnerships at Next New Networks, where she oversees our key partner relationships, builds out audience growth strategies and advises programming of our networks. Since joining in April 2007 she has been involved in the development and programming of some our key networks that have won multiple Webby and Streamy Awards and has been integral in growing our audiences to our current monthly viewership of over 80 million. Prior to her work at Next New Networks, Vanessa worked in commercial production managing large scale advertising campaigns for fortune 500 companies and budgets in excess of three million dollars. Vanessa holds an MA in Media Studies and is an Adjunct Professor at the New School University where she has taught seminars on emerging media and how new technological developments are challenging traditional broadcast media models.
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Joshua Cohen (Moderator), Founder & CIO, Tubefilter
Joshua is one of the co-founders of Tubefilter, the leading authority in episodic web television and web series. He began his career in traditional film and television, producing documentaries for A&E Television Networks, the Discovery Channel, and Anatomical Travelogue. He quickly recognized the profound impact that the Internet would have on the media industry. In April 2007, he co-founded Tilzy.TV, one of the first media outlets dedicated to providing news and reviews for original, online, episodic programming, which was acquired by Tubefilter, Inc. in 2009.
Joshua is also co-founder of the Streamy Awards, the first awards show celebrating excellence in Web television.
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Upcoming SAGF Live Streams
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