|Title:||Understanding the Role of the Publicist|
Panel of seasoned professionals will shed some light on this very important behind the scenes job.
|Date:||Tuesday, February 12, 2013|
SAG Foundation Actors Center
Check in: 6:30 PM
|Status:||Events list and Seats are full|
"Being a publicist is like management in a lot of ways - you're their friend, you're their mother, you're their confidante." - Debi Maza
When is it time to work with a publicist? How do publicists work with actors to help move their career forward? This panel of seasoned professionals will shed some light on this very important behind the scenes job.
Richard Hoffman began his career in television development and production. As Director of Creative Affairs for Marian Rees & Associates, he worked on five Emmy award winning “Hallmark Hall of Fame” telefilms and at Hanna-Barbera Productions, during his tenure as Director of Television Development, was Executive in Charge of Production for numerous projects including the CBS series, “Fish Police,” and the ABC telefilm, “The Flintstones.” Hoffman then segued into public relations and worked with legendary publicist Warren Cowan for over 15 years. As Executive Vice President of Warren Cowan & Associates, Hoffman was responsible for the development and implementation of national public relations campaigns. Cowan & Associates closed in June, 2008 and Mr. Hoffman established his own firm, Richard Hoffman Public Relations, representing a diversity of clients in both the entertainment and corporate arena.
Nicole Perez-Krueger is a Vice President at PMK*BNC and co-chair of the Talent Department. Her career has spanned almost 2 decades establishing her as one of the go publicists in the business for clients who are multi-hyphenates. Perez currently works on clients such as Christina Aguilera, Matthew McConaughey, Lauren Conrad, Jewel, Anna Kournikova, Jennie Garth and Stacy Keibler overseeing all aspects of their careers. Her expertise comes in not just promoting a project but branding a client's entire image. For her, the client itself is the brand. She also spent over a decade working on campaigns for artists such as Beyonce, Denzel Washington, Liam Neeson, Laurence Fishburne and Rob Lowe to name a few. In addition she has worked on fragrance campaigns for Christina Aguilera, Usher, Beyonce and Jennifer Lopez as well as book campaigns for Rob Lowe, Lauren Conrad and Jewel.
Jillian Roscoe has been at ID for almost 11 years where she has risen to represent some of Hollywood's top talent including Ty Burrell, Jim Parsons, Rashida Jones, Judy Greer, Lake Bell, Rachel McAdams, John Slattery, Nat Faxon, Rosamund Pike, Jesse Tyler Ferguson, Bill Paxton, James Marsden, John Cho, Max Greenfield and Lea Michele. She has led the awards campaign for Jim Parsons of the CBS hit comedy The Big Bang Theory, Ty Burrell of ABC's hit Modern Family and Max Gre