Branding for Actors with Renowned LA Based CD, Producer and Author Bonnie Gillespie

Event Type:LifeRaft
Title:Branding for Actors with Renowned LA Based CD, Producer and Author Bonnie Gillespie
Bring your questions to this interactive session and get ready to learn how to tier jump!
Date:Monday, October 03, 2011
Time:5:00 - 6:30 PM

NYIT Auditorium on Broadway
1871 Broadway
New York City

Status:Events list and Seats are full

An Interactive 90-MInute Session with Bonnie Gillespie: Renowned author, producer, and LA casting director Bonnie Gillespie takes a break from her "Self-Management for Actors" tour to host a dynamic presentation about the importance of branding yourself. Bring your questions and get ready to learn how to tier jump. Tackle the THREE BIGGEST career mistakes in this hot mini-seminar!

*There will be a drop box for headshots

About Bonnie Gillespie

Bonnie is an author, producer, and LA-based casting director. Her books include Casting Qs: A Collection of Casting Director Interviews, Self-Management for Actors: Getting Down to (Show) Business, and Acting Qs: Conversations with Working Actors. Bonnie is taking time out of her "Self-Management for Actors" tour this fall to visit with New York actors at the NYIT Auditorium on Broadway! For more info about the "Self-Management for Actors" tour, visit

Bonnie specializes in casting SAG indie feature films. She is founder and producer of the distribution network Somebody’s Basement and Hollywood Happy Hour. Her weekly column, "The Actors Voice," is available at and her podcast, "The Work,” is available at

 She has been singled out for her casting and writing in Back Stage's "Best of Los Angeles" Issue multiple times and has been interviewed on BBC Breakfast, on UTV-Ireland's Gerry Kelly Goes to Hollywood, on CBC Radio One’s show Q, in The Los Angeles Times, on Good Morning America, and for the E! gossip column. For more information, please visit

About Branding with Bonnie Gillespie

"You want to talk about the craft. You want to believe casting has everything to do with talent. You are a storyteller and you have a gift and you want to share that with the world and that should be enough. And it would be. Except you're trying to be heard above the noise of hundreds of thousands of other actors. Your buyers are bombarded with options. And that's where branding sets you apart.

Knowing your type is a shortcut, not a limiting factor. It's about efficiency in communicating what you're about so the buyers don't have to wonder. (Because that time spent wondering is actually time spent convincing themselves it's not worth the risk, since they're not sure what they're going to get with you, so they move on to the next, better-branded actor, or known commodity.) Absolutely, once your audience knows what to expect of you, branding is less essential, because your work is your brand. They know what they're getting because they've seen what you can do and trust you'll do it again. But before you're at that coveted status with your audience of buyers, being well-branded and communicating that confidently is your ticket in.

When you embrace that getting clear on your primary type, refining your materials to communicate your brand effectively, and targeting your marketing to those who most consistently cast actors of your type in projects you'd love to be a part of is empowering, you can think less about it than you might imagine. Think about that: Once you get it and do it, you no longer have to even worry about it. Because you're well-branded and everything you do is in service of communicating that brand efficiently to the specific buyers of that brand, you can relax about it all and then you get to do all of that fun craft and storytelling stuff you so crave doing."