BEYOND BRANDING: THE WHY BEHIND THE BUZZWORD

Event Type:LifeRaft
Title:BEYOND BRANDING: THE WHY BEHIND THE BUZZWORD
Date:Saturday, April 20, 2013
Time:2.30pm
Location:

Kaufherr Members Resource Center
One East Erie, Suite 660
Chicago, IL 60611

Status:Seats are available

You can't throw a rock these days without hitting someone who's talking about "brand." Truth be told, they've been talking about brand forever, but they were calling it TYPE before. No matter what you call it, the goal is to work more, and going beyond brand is how we do that. Sure, building your reputation as a talented, consistent, professional performer is essential. But HOW do you do that when you can't even get into the room sometimes? Ah... here's where it gets ninja. In this SAG Foundation LifeRaft event, LA-based casting director and producer Bonnie Gillespie will break it all down: How to generate buzz before anything major is happening, how to GET THINGS happening on your own, and how to ensure that all of your marketing tools are teaching the buyers how to cast you BEFORE THEY EVEN MEET YOU. Already have a fanbase of buyers? Awesome! Let's elevate your game by going beyond the brand!

ABOUT BONNIE

Bonnie Gillespie is living her dreams by helping others figure out how to live theirs.

She casts SAG-AFTRA indie feature films and series such as the zombie smash hit BITE MEwhich made the leap from web to TV with Lionsgate in 2012.

Bonnie is founder and producer of Hollywood Happy HourSomebody's Basement, and Get A-Listed. Her weekly column, The Actors Voice, runs at Actors Access and her podcast "The Work" is available on iTunes.

Her books include Casting Qs: A Collection of Casting Director InterviewsActing Qs: Conversations with Working Actors, and Self-Management for Actors: Getting Down to (Show) Business, which has been named one of The Top Ten Best Books on Acting Ever Written, and featured at the Tom Cruise actor resource blog.

Bonnie regularly facilitates seminars based on this top-selling book and travels internationally -- to demystify the casting process and the business side of pursuing an artistic career -- as a guest instructor at colleges, universities, actors' unions, and private acting studios.

Bonnie has been interviewed on Good Morning AmericaBBC Breakfast, UTV-Ireland, ARD-1 Germany, CBC Radio One, BBC Radio 5, E! Online, and in the LA Times. To hop on Bonnie's mailing list, please visit BonnieGillespie.com.