|Title:||BEYOND BRANDING: THE WHY BEHIND THE BUZZWORD|
|Date:||Saturday, April 20, 2013|
Kaufherr Members Resource Center
|Status:||Seats are available|
You can't throw a rock these days without hitting someone who's talking about "brand." Truth be told, they've been talking about brand forever, but they were calling it TYPE before. No matter what you call it, the goal is to work more, and going beyond brand is how we do that. Sure, building your reputation as a talented, consistent, professional performer is essential. But HOW do you do that when you can't even get into the room sometimes? Ah... here's where it gets ninja. In this SAG Foundation LifeRaft event, LA-based casting director and producer Bonnie Gillespie will break it all down: How to generate buzz before anything major is happening, how to GET THINGS happening on your own, and how to ensure that all of your marketing tools are teaching the buyers how to cast you BEFORE THEY EVEN MEET YOU. Already have a fanbase of buyers? Awesome! Let's elevate your game by going beyond the brand!
Bonnie Gillespie is living her dreams by helping others figure out how to live theirs.
She casts SAG-AFTRA indie feature films and series such as the zombie smash hit BITE MEwhich made the leap from web to TV with Lionsgate in 2012.
Bonnie is founder and producer of Hollywood Happy Hour, Somebody's Basement, and Get A-Listed. Her weekly column, The Actors Voice, runs at Actors Access and her podcast "The Work" is available on iTunes.
Her books include Casting Qs: A Collection of Casting Director Interviews, Acting Qs: Conversations with Working Actors, and Self-Management for Actors: Getting Down to (Show) Business, which has been named one of The Top Ten Best Books on Acting Ever Written, and featured at the Tom Cruise actor resource blog.